As a result of its ever-increasing ubiquity, more and more businesses are making use of social media everyday. This is especially so for agencies, in the Executive Search & Talent Management sector.
When used efficiently, social media can really strengthen a business, but how exactly are these talent management companies using social in their work?
There’s More to Social than just Recruitment
Social media sites such as Twitter and Facebook are an ideal method for talent management agencies to find potential recruits. Recent studies show that half of Facebook users check it at least once a day, and that 25% of its users check the site five times a day!
Yet there is far more to be had than just recruitment, you can also use social tools to monitor:
What content is created or shared by someone
- What validation their shared content has received from internal & external connections
- Who the people are that are validating their content – subject matter experts versus newcomers
- What commentary and engagement are they receiving, or is it purely broadcasting
Managing Social Reputation
Talent management agencies such as Adastrum are able to monitor how the public feel about a particular company or organisation. Having an accurate idea of how a company is perceived by the public means that they can work to address any recurring concerns or issues that may affect the recruitment process.
Not only can agencies use social media to monitor reputation, they can also use it to help build it.
To Provide Employee Feedback
As one might expect, receiving positive feedback motivates employees to continue working hard. This is especially true if they are publicly praised, which makes social media a perfect forum on which to congratulate employees. If employees have a positive mindset, the business environment will improve, leading to strong business growth.
To Benchmark Data
Digital can be used by talent management agencies to benchmark any data they may want to share with other companies in the same or different industries. This might include salaries for available jobs, especially if the job attractive, offering a competitive salary and other benefits. However, agencies can also benchmark data about employee satisfaction and their levels of performance.
For Social Referrals
In general, successful people know other successful people, meaning that companies are referred to each other through mutual contacts. The use of digital only makes this process easier. Not only can it help companies network to find others that may be able to support them, agencies can also use social media to network with existing employees’ contacts in order to find new potential employees.
Overall, social media means that talent management agencies are able to provide a stronger and more successful service, for both employees and clients. And with the inevitable evolution of social media in the future, it will come to play are more significant factor.