FluidCar is an innovate ski transfer startup founded by lifelong British skier Mike Rosam after experiencing a pain-point in the ski transfer market. Whilst planning for a ski trip with his wife in February 2012, Mike became frustrated by the lack of options to transfer from Vancouver to Whistler.
The options were:
1) Use a shared coach transfer, disadvantages: departure 3 hours after landing, 3 hours journey time, $155.00 price per person
2) Take a private taxi at a cost of $600.00
3) Take a hire car, disadvantages; both costly at $500.00 (plus fuel and parking charges) and wasteful as the vehicle sits idle in the car park all week whilst we skied.
None of the options were ideal and so he decided to go with the cheapest option, not a particularly cheap option at that.
Mike explained that “after a long flight, the last thing you need is a 6 hour transfer, especially when you know the journey is only 100 miles. We were tired and frustrated and I flippantly said to my wife why can’t we just hire a car, drive to our hotel and get rid of it!”
And so the concept of FluidCar was born. Starting this season in Europe, FluidCar is offering Geneva ski transfers where guests can pick up a Land Rover Discovery 4 (pictured below – the perfect vehicle for a ski transfer) from Geneva airport, drive to their accomodation at a Three Valleys resort such as Geneva to Meribel and then drop the car off for a FluidCar rep to take it away. Then at the end of your holiday they deliver it back to you.
Mike adds, “We’re a self drive transfer: the simplest, quickest, safest and most suitable way to ski transfer. We deliver premium services; concierge at the airport and your resort, luxury vehicles and all inclusive prices. No more counter queues, inadequate vehicles and hidden charges!”
It’s interesting to see on the pricing page of their site that this premium option actually works out cheaper than both a regular shared transfer (which is priced per person) and a private taxi. Which means there’s no longer any reason to have to sit through a cramped, lengthy transfer with 20 stops at neighbouring resorts and accommodations before you reach your destination! It also means no more car parking charges, having to dig a rental car out of a meter of snow at the end of a week or dealing with freezing fuel! Unless you’re doing a ski tour, there’s just no reason to have a car in resort, public transport when there is far easier and more economical.
The all inclusive price comes with all fuel,a pre-programmed satnav, winter tyres, roof racks and baby seats.