Do More Than Give: The Six Practices of Donors Who Change the World by Leslie R. Crutchfield, John V. Kania, Mark R. Kramer tells the story of how donors change the world through ‘catalytic philanthropy’. It provides a blueprint for investors to increase their impact based on the the six practices of high-impact nonprofits from the book Forces for Good.
The practice that particularly appealed to our thinking is ‘blend profit with purpose’ whereby businesses are understanding that they can achieve greater social impact through their core business activities and value chains than through CSR of philanthropic programmes:
‘Across both the non-profit and for-profit sectors, catalytic philanthropists are learning to tap into the power of business as an engine for advancing the greater good’.
This very much echoes the article in the Harvard Business Review ‘Creating Shared Value‘ that Mark R. Kramer co-wrote with Michael E. Porter.
Profit Is Good Ltd came into being precisely because we understand and have seen how business models can be used to scale social impact in ways that charitable giving can not achieve.
For more information visit www.domorethangivebook.com. For an excerpt from the book on ‘How GE is Changing Business through Shared Value’ visit here.
You can purchase a copy of the book from Amazon using the widget on the right.
About Richard Patey
Search, social and content marketer and editor of the Profit Is Good Blog.
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