Inspired by the new COMMON community collaborative brand for rapidly prototyping social ventures, and by this epic thread on the Social Enterprise Mark group on Linked In that we started, we have kickstarted the first open source collaborative brand for social enterprise under the Creative Commons license (not a trade mark in sight).
More than just a logo, the brand identity represents a community of for-profit business which:
1) have an explicit social and/or environmental purpose and
2) are set up or reconfigured to create shared value for all.
Under the Creative Commons attribution license (CC BY) social enterprises can ‘distribute, remix, tweak, and build upon’ the brand. This is the most accommodating of licenses as we want to protect the meaning and integrity of the brand – which will be self-regulated by the community to ensure genuine use – but let licensees do what they like with it (just tweet us when start to use it).
Use of his brand includes the existing classification of social businesses so that we no longer need a social business / social enterprise distinction as previously used by ourselves and continuing to be used by the great guys at Clearly So. In America if you are a social entrepreneur you set up a social business – simple.
Progressive businesses that fit the above description can download the logo below for free by right clicking (it’s in a web-friendly PNG transparent format – just email for other formats, sizes, colours etc).
In the spirit of free and open-source software, the ‘source code’ of this brand in Adobe Illustrator format, to be tweaked and improved upon, is here.
All comments welcome and we now have our own Linked In Group here.
[Social Enterprise Brand by Profit Is Good Ltd is licensed under a Creative Commons Attribution 3.0 Unported License. Based on a work at www.profitisgood.co.uk. Permissions beyond the scope of this license may be available at www.profitisgood.co.uk.]